This creative campaign is several years old but still hands down some of the best work I have ever come across and a constant source of inspiration. There are many reasons why I love this work much of which goes beyond the aesthetic brilliance and creative execution. The concept of Republica Popular do Corinthians as a whole and how the campaign was integrated into all aspects of a fan’s life was remarkable. So smart and well thought out! This is pure gold and a lesson for those who look to conceive integrated creative execution that is more than advertising but an integral part of the consumer’s culture.
I loved this campaign. Fantastic way to celebrate a club’s anniversary.
CAN YOU ACTUALLY DO THIS?
Nike’s The Chance: Undiscovered
The story of eight aspiring footballers trying to break into the professional game.
This is really cool.
Nike Football: The Chance: Global Finals 2012
Nike All Conditions Control (ACC) technology allows the boot’s surface to maintain the same level of friction, touch and control on the ball in wet and dry conditions.
The ACC technology is created by a special treatment during the development of the upper materials to deliver a consistent feel on the ball at all times.
Wherever football is played, weather plays its part: In London alone, during the season an average of 125 days will experience some rainfall, making receiving and passing a ball tricky for even the best players.
Nike’s All Conditions Control (ACC) ensures the surface of the boot upper delivers consistent friction between boot and ball in wet weather conditions allowing the player an assured touch similar to the feel of the ball in dry conditions.
The need for consistent touch and feel on the ball in wet weather is an insight shared by many footballers Nike’s design teams talked to, including FC Barcelona’s Andrés Iniesta.
Nike boots combine the latest design innovation and performance, with boots for each style of play. All Conditions Control (ACC) is now available across all Nike boots including Mercurial Vapor VIII, Tiempo Legend IV, CTR360 Maestri III and Total 90 Laser IV.
Love the new colors.